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The men’s grooming brand says it will continue to partner with top gaming organizations by offering experiences for gamers to “play sharp and feel sharp,” per marketers.
August 13, 2024
By: Lianna Albrizio
Associate Editor
Gillette is partnering with Xbox and Forza Motorsport to offer integrated experiences and custom in-game content for players around the world.
A leading expert in men’s grooming, Gillette says it will continue to partner with top gaming organizations by offering experiences for gamers to “play sharp and feel sharp,” per marketers.
Through this partnership, Gillette and Xbox are launching the Gillette P1 Program, inviting gamers worldwide to unlock a 30-day Xbox Game Pass Ultimate membership with the purchase of a GilletteLabs razor and experience Gillette’s custom in-game content on Forza Motorsport including a bespoke rivals event and racing suit with helmet. The Gillette P1 Program will also offer a suite of tutorial videos from expert drivers and influencers that gives gamers everything they need to know in 30 days to sharpen their skills on the racetrack.
“We are thrilled to partner with Xbox and Forza Motorsport by offering this unique experience for gamers to engage. Through this program, we have an authentic way to connect with millions of gaming fans around the world, every day,” said Daniel Ordoñez, vice president Gillette global brand franchise. “As a brand, it’s important for us to remain relevant and help gamers play sharp and feel sharp. We are excited to provide new offerings, smooth experiences and innovative solutions throughout the year and keep our consumers and fans looking and feeling good with the technical precision of our products.”
The Gillette P1 Program rivals event is a bespoke gaming event within Forza Motorsport which will challenge all Forza Motorsport players to clock their best lap-time. Expert gamers will provide tips and tricks via the Gillette P1 Program Tutorials to help gamers clock their best lap-time yet. Fans can then submit their timed lap via the Gillette P1 Program, for the chance to win amazing prizes. The Rivals in-game event will be available through Aug. 14, 2024.
To further amplify the partnership and engage with the global gaming community, the Gillette Gaming Alliance, an all-star team of streamers selected to represent the brand, will host two-hour live streams of both the “Gillette Rivals” event and P1 Program Tutorials on their dedicated channels for their dedicated audiences.
The Gillette and Xbox partnership with Forza Motorsport is available now and will run through Aug. 31, 2024. Participating regions include UK, Mexico and Germany.
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