Naples Soap Company Launches Crowdfunding Offering to Raise $5 Million

Naples Soap Company, Inc. has launched an equity offering of up to $5 million in accordance with Regulation Crowdfunding (Reg CF).

The offering will be available to accredited and non-accredited retail investors. DealMaker, an online capital raising platform, will partner with Naples Soap Company on its offering.

In 2023, a reported three-quarters of a million consumers came through Naples Soap Company brick-and-mortar locations, making nearly 200,000 purchases. Over 80% of customers provided their email addresses when making a purchase.

Unique visitors to the company’s website totaled about three-quarters of a million visitors, leading to approximately 40,000 transactions in 2023. The company’s customers are engaged with an email open rate of over 40% on the nearly 27 million emails sent to customers in 2023 alone, company officials said.

“We are thrilled to grow our company by engaging on an even deeper level with our loyal customers through this Reg CF offering,” said Naples Soap Company Founder & CEO, Deanna Wallin.

She added the company will use the funds to invest in growing its national wholesale accounts and launching new brands.