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The unisex collection celebrates the brand’s expertise in musk, offering trend-forward scents that cater to fragrance enthusiasts who love nostalgia and scent exploration.
September 10, 2024
By: Lianna Albrizio
Associate Editor
Jovan has launched its first innovation since 2017: a modern musk eau de parfum collection that touts mood-boosting fragrances designed for layering.
“We are thrilled to introduce this unisex Eau de Parfum collection under Jovan fragrances,” said Coty Chief Brands Officer, consumer beauty, Stefano Curti. “Coty’s dedication to Undefining Beauty and embracing inclusivity aligns seamlessly with Jovan’s bold and expressive spirit, empowering you to feel confident, forge meaningful connections and celebrate your individuality.”
A musk fragrance innovator since the 1970s, Jovan says it champions inclusive attraction that resonates with consumers of all ages and generations, with its three scents:
Skin I’m In is billed a fresh and long-lasting musk eau de parfum that makes wearers feel comfortable. It comprises notes of jasmine, black currant and a musk blend;
Make Them Talk features notes of osmanthus, lemon peel and woody musk with patchouli;
I Want You To Want Me contains gourmand notes of pink pepper, rose and musk with cashmeran.
Jovan’s new fragrance collection is housed in simplistic glass bottles accented with the brand’s signature orange cap.
The fragrance trio retails for $19.99 for 50 ml and $24.99 for 100 ml and available this month.
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