New Products

Cleancult Adds Sheet-Format Toilet Bowl Cleaner

Biodegradable and septic-safe foaming formula is available Sea Spray and Fresh Lemon scents.

Consumers that want to use more sustainable cleaning products in their homes have more options today thanks to brands formulating solid format products designed for a wider array of tasks. Cleancult, for example, has just launched new foaming toilet bowl cleaner sheets in two scents: Sea Spray and Fresh Lemon.

Housed in a 100% recyclable and resealable plastic-free drawer box, the biodegradable and septic-safe toilet cleaner sheets are formulated to tackle tough stains, mineral deposits and rings, according to the brand. They do not contain chlorine bleach, mineral acids or phosphates.

“According to a national study, a family of four uses the toilet 20 times per day. That puts some mileage on the pot — and unfortunately, a ton of wasteful plastic bottles to keep the throne shining. From an eco-cleaning perspective, we want to be the leading choice for keeping your toilet bowl spotless, minus the plastic overload,” said Cleancult CEO and Co-Founder Ryan Lupberger. “Our new fast-dissolving deodorizing sheets are tough on grime but easy on the Earth, offering a savvy cleaning solution for your sanctuary. We’re proud to be the first to offer multiple scents to suit every nose, while helping more people flush away old plastic habits to redefine restroom cleaning rituals.”

Cleancult, which earlier this year unveiled concentrated laundry detergent sheets, is available online and at Amazon, Wegmans, Walmart, Albertsons, Kroger, Walgreensand Harris Teeter, among other retailers.

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