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The awards leveraged data insights from millions of consumer interactions on the platform.
October 30, 2024
By: Lianna Albrizio
Associate Editor
Online fragrance subscription service Scentbird has named the winners of its Digital Fragrance Awards. The event was live-streamed from New York City’s Crosby Street Hotel.
“With the Digital Fragrance Awards, we’ve embraced the dynamic world where tradition meets digital innovation,” said Mariya Nurislamova, founder and CEO of Scentbird. “This awards program reflects our passion for not only celebrating fragrance artistry but also amplifying the voices of our vibrant community of fragrance enthusiasts.”
The awards leveraged data insights gathered from millions of consumer interactions on the platform, highlighting top trends and preferences. Nominees were evaluated by a committee, which included April Long, beauty director at Town & Country; Kathleen Hou, beauty director at Elle; Diego Leon, menswear and lifestyle creator Danny in the Bronx; and Jane Larkworthy, contributing editor at Air Mail Look.
Fragrance Influencer of the Year: Paul FinoRising Star Award: House of BōTop New Launch of the Year – Popular: No. 3 by Billie EilishTop New Launch of the Year – Niche: Carmina by The House of CreedBreakthrough Brand of the Year: Mind GamesPeople’s Choice – Popular (women’s and men’s): Vanilla Sky by Skylar, Sexual Noir Pour Homme by Michel GermainPeople’s Choice – Niche (women’s and men’s): Not a Perfume by Juliette Has a Gun, Layton by Parfums de MarlyTrailblazer Award: Mona Kattan, Kayali.
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