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The purpose-driven film series features visionary bionic pop artist Viktoria Modesta.
December 8, 2024
By: Lianna Albrizio
Associate Editor
ELF Beauty has debuted the new episode of its Show Your(s)elf film series, featuring bionic pop artist Viktoria Modesta.
The latest episode screened on Dec. 5 at the Tribeca Festival at Art Basel Miami Beach, marking another milestone in ELF’s ambition to celebrate self-expression, inclusivity and the power of resilience. ELF and Tribeca Festival say they will unite to show what’s possible at the intersection of art, beauty and film.
The Show Your(s)elf film series was created to spotlight inspirational role models who have overcome adversity to bring more positivity, inclusivity and accessibility into the world. Each episode stars an individual who redefines beauty and empowers others to do the same.
The new episode introduces Modesta, an avant-garde performance artist, singer and innovator. After enduring countless surgeries in her youth due to a congenital leg condition, Modesta chose to have her leg amputated as a teenager—a bold decision that transformed her life. Through her artistry, she challenges societal norms, turning her prosthetic leg into a powerful symbol of self-expression.
“Viktoria is a beacon of empowerment, pushing boundaries and unapologetically embracing her beauty to inspire others to reimagine their own possibilities,” said Kory Marchisotto, chief marketing officer of ELF Beauty. “She embodies everything the Show Your(s)elf film series stands for—bold disruption, a kind heart and limitless potential. Her story inspires us all to celebrate individuality and beauty in all its forms.”
“When I wore a diamond prosthetic to the 2012 Paralympics, I realized the power of owning your story. You can start a new version of yourself every day,” said Modesta. “It takes courage, but it’s transformative. Your potential is limitless—you just have to visualize it and take action. Being part of the Show Your(s)elf film series is so meaningful because it celebrates breaking boundaries and embracing the beauty of what makes us different.”
Modesta joins a lineup of inspiring individuals from previous episodes, including Anastasia Pagonis, a blind swimmer and mental health advocate and Chella Man, a deaf, genderqueer artist who redefines self-expression.
The episode will screen at Tribeca Festival at Art Basel Miami Beach, marking ELF’s continued work with the Tribeca Festival. The event will feature a screening of Show Your(s)elf followed by a retrospective screening of the iconic film “The Birdcage,” celebrating the shared themes of self-expression and authenticity. A trailer of Modesta’s episode was shown earlier this year at the Tribeca Festival.
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