New Products

Fazit Drops ‘Spirit Stripes’ Collection with ELF

The bundle creates game-day glamour with Spirit Stripes available in various colors, plus ELF’s Power Grip Primer.

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By: Lianna Albrizio

Associate Editor

Fazit is continuing to trumpet the success of its glitter speckles, made viral after pop megastar Taylor Swift sported them at a November Chiefs game, with a partnership with ELF Cosmetics.

Just in time for March Madness, the duo is introducing Spirit Stripes to assist beauty and sports fanatics alike with their game-day glamour, per brand officials.

The limited-edition bundle includes Fazit’s “Spirit Stripes” in blue, red, purple, orange or green and ELF’s best-selling Power Grip Primer.

The Fazit x ELF “Spirit Stripes” bundle is available on fazitbeauty.com and elfcosmetics.com, starting at $26.

Target Launch

The new product launch comes on the heels of the brand’s launch into 1,000 Target doors and online this past week. In the store, the brand will be merchandised on a sidecap that is adjacent to an end cap on the Beauty floor pad. The brand’s best-selling gold, silver and rose gold glitter Freckles are available at the retailer. An exclusive set was made for Target called Sprinkled Speckles retailing at $15.99.

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