Unilever To Sell Home Care Business In Colombia and Ecuador To Alicorp

Happi Top 50 Company Unilever has inked an agreement to sell its Home Care business in Colombia and Ecuador to Alicorp.

The transaction includes a portfolio of local brands in Colombia and Ecuador such as Fab, 3D, Aromatel and Deja.

Financial terms of the agreements were not disclosed.

Reginaldo Ecclissato, president of 1 Unilever Markets at Unilever, said the brands’ long-standing heritage play a meaningful role in the daily lives of consumers across Colombia and Ecuador.

“While this was a thoughtful decision, it aligns with our ambition to sharpen our portfolio and focus on the categories where we can lead, innovate and grow sustainably,” he said. “Alicorp is a respected regional player with strong capabilities in Home Care, and we are confident that under their stewardship these brands and operations will continue to thrive.”