New Products

No-Glue Technology with Strip & Individual Lashes Arrives at imPress

The brand's patented pre-glued technology improves its strip lashes.

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By: Lianna Albrizio

Associate Editor

Designed for speed, ease and personalization, the new formats deliver secure, all-day wear without glue, mess and damage, per the brand.

imPRESS has extended its no-glue technology in the creation of strip and individual lash kits.

Designed for speed, ease and personalization, the new formats deliver secure, all-day wear without glue, mess and damage, per the brand.

‘Intuitive Beauty’

“Lashes shouldn’t feel complicated or intimidating,” said Meagan Betke, senior marketing manager of imPRESS Lashes. “By expanding our patented no-glue technology into strip and individual formats, we’re giving consumers the freedom to create high-quality, customizable lash looks in seconds – without the mess, stress or commitment. It’s fast, intuitive beauty designed for real life.”

Its proprietary technology features a secure, pre-glued design that eliminates the need for additional adhesive, helping prevent damage to natural lashes. The new collection duo launches alongside the brand’s new media campaign, “Lash One Standing,” highlighting imPRESS’s promises for an effortless application.

Strip Lash Kit

The kit includes 60 pre-glued lashes in lengths 8mm–16mm, allowing for myriad styling combinations.

imPRESS brings its patented pre-glued technology to strip lashes, designed for easy overlash application that sits atop natural lashes. Each kit includes two pairs of lashes and a one-step applicator with a soft silicone tip for precise placement. It’s available in four styles: Classic Natural, Classic Volume, Classic Wispy and Faux Mink Volume.

Individual Lash Kit

The kit includes 60 pre-glued lashes in lengths 8mm–16mm, allowing for myriad styling combinations. Lightweight, ultra-soft fibers ensure natural-looking results, with easy application and removal that protects natural lashes. Each set includes a lash map to guide consumers to achieve viral lash looks. The Individual Lash Kit is available in a three-style variety kit: Classic Natural, Classic Volume and Classic Wispy.

The imPRESS Individual Lash Kit retails for $20.99 and the imPRESS Strip Lash Kit retails for $10.99. Both are available at Ulta, Walmart, Target, CVS, Walgreens and impressbeauty.com.

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