New Products

Maybelline New York Debuts Peel Off Lip Liner & Brow Inserts

Two new beauty products expand the Happi International Top 30 brand's color cosmetics portfolio.

For Summer 2026, Maybelline will unveil its latest creation—Super Stay Peel Off Lip Liner.

Joining the Super Stay franchise, the peel-off liner is designed to deliver a “long-lasting, foolproof lip look in universally flattering shades, bringing the latest beauty innovation to consumers at an accessible drugstore price point,” said the Happi International Top 30 brand.

The product offers “tattoo-like wear” for a tinted blush effect.

Brow Inserts Pen & Brush

In other news, Maybelline rolled a new brow innovation, Brow Inserts Pen & Brush

The 2-in-1 brow multiplying tool is designed to create natural, volumized brows with a “soft, crunch-free feel and salon-quality finish.”

Featuring pro-inspired technology, the dual-ended applicator pairs a micro-needle pen for “hair-like strokes with a fiber gel that tints and volumizes brows, delivering the look of up to 100 brow-like hairs in just 30 seconds,” said the company. 

The longwear formula provides up to 36 hours of transfer-resistant, smudge-resistant and water-resistant wear. Products are available in six shades designed for blonde, brown, black and gray hair tones. 

For more on makeup, look here.

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