Kenvue Study Highlights Consumer Demand for Sustainability in Products

A recent global consumer survey found shoppers are willing to pay an average of 9.7% more for sustainable products despite ongoing inflationary pressures.

The finding underscores how growing expectations for companies to build sustainability directly into the products they bring to market.

Happi Top 50 Company Kenvue, maker of brands including Aveeno, Listerine, Neutrogena and Zyrtec, released its Healthy Lives Mission report, which includes a focus on more sustainable product design. This year’s report marks a year since the initial launch of Kenvue’s Sustainable Innovation Profiler (SIP), a patent-pending software tool designed to help product teams evaluate environmental impacts during the product development cycle. With its real-time information and integrated approach, the tool is driving critical impacts for key Kenvue brands across formulation and packaging.

Measures of Environmental Performance

The team recently released an abridged methodology to demonstrate what the tool uses as criteria to measure environmental performance and impact during product development, rather than after products are ready for consumers. Integrated into Kenvue’s innovation process with more than 600 product developers trained to use it, the tool combines four distinct measures of environmental performance:

Product Environmental Footprint, which evaluates products across 16 lifecycle impact categories, including climate change, water use, land use and pollution;

Product Carbon Footprint, which assesses cradle-to-grave greenhouse gas emissions;

Green Chemistry, which evaluates ingredients based on aquatic environmental impacts, renewable sourcing and emerging scientific concerns that could affect long-term ingredient viability; and

Packaging Circularity, which measures factors such as recycled content, material efficiency, recyclability and potential recycling disruptors.

The methodology has been applied across multiple product categories and regions, providing product developers with practical, science-based insights to help improve environmental performance across both formulations and packaging.