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Applications are due by August 7, 2026.
July 9, 2026
By: Lianna Albrizio
Associate Editor
Happi Top 50 Company Maesa has opened the application window for its 2027 incubator. The program, now in its fourth year, was created to support beauty and wellness entrepreneurs from underrepresented communities in transforming ambitious ideas into thriving businesses.
“It is exciting to see the compounding impact of the program that makes the beauty industry more inclusive and representative; this is exactly what we set out to do. We develop, mentor, and grow brands at Maesa,” said CEO Piyush Jain. “It is rewarding to extend that energy to the Maesa Magic Incubator community, paralleling our day to day with a bridge to the next generation.”
Since its launch in 2023, the program has supported underrepresented emerging founders who face barriers to capital, mentorship and industry access. Through a combination of grant funding, tailored education, executive guidance and networking opportunities, the program equips entrepreneurs with the tools, connections and confidence needed to accelerate growth and build lasting brands. To date, the Maesa Magic Incubator has awarded $315,000 in funding and supported nine founders in their quest to build the future of beauty and wellness.
“I’m most proud of the community we’ve built over the past four years, and it continues to grow with every new cohort,” said Jain. “We are seeing long-lasting relationships form – not just between founders but with Maesa and our employees as well. Our alumni continue to thrive and show up for one another, lifting each other as they grow. The way Maesa team members work with the entrepreneurs both through the program and beyond is truly inspiring. It is their spirit of paying it forward and sharing a little bit of the #maesamagic that makes the program special.”
A hallmark of the Maesa Magic Incubator is its Advisory Board, a curated group of founders and industry leaders who provide the cohort with direct access to the expertise shaping today’s beauty industry. Through mentorship, fireside chats, workshops and capstone presentations, founders gain practical guidance from leaders who have successfully built and scaled category-defining businesses.
The 2027 Advisory Board welcomes the following members:• Brian Bordainick (Co-Founder, Starface & Julie)• Brian Sugar (Founder, Sugar Capital & POPSUGAR)• Olamide Olowe (Founder & CEO, Topicals)• Shai Eisenman (Founder & CEO, Bubble)• Tomi Talabi (Founder, The Black Beauty Club)
These new additions will support alongside returning advisors:• Liraz Evenor (Managing Director, Bain Capital Private Equity Portfolio Group)• Kelly Kovack (Founder & CEO, BeautyMatter)• Molly Kennedy (SVP of Brand Marketing, Maesa)• Piyush Jain (CEO, Maesa)• Scott Kestenbaum (Co-Founder, Maesa)
Designed for beauty and wellness brands generating less than $1 million in annual sales, the program is open to founders who identify as women, BIPOC, LGBTQIA+, differently abled, seniors (65+), and/or from low-income backgrounds.
• $35,000 in grant funding awarded to each winner• Tailored Learning & Mentorship• Personalized mentorship and hands-on support to help founders navigate real-world business challenges• Custom learning tracks focused on specialized (“Major”) and complementary (“Minor”) areas of business development• Fireside chats and educational sessions with leaders from across the beauty and consumer industries• Industry Access & In-Person Experiences• Executive Education at Emerson University’s “Winning the Agentic Consumer” Program – An exclusive executive education experience hosted at the Harvard Faculty Club, where Harvard Business School faculty and leading industry experts will explore how AI is transforming consumer commerce, retail, and brand growth. Through immersive workshops, real-world case studies and collaborative discussions, founders will gain practical strategies for navigating the rapidly evolving future of consumer behavior and business innovation.• Cosmoprof North America Miami Experience – A fully funded opportunity to attend Cosmoprof North America Miami. The experience includes access to exclusive networking opportunities, educational programming, a dedicated panel discussion, and the prestigious Entrepreneur Academy, connecting founders with industry leaders and fellow innovators from across the beauty ecosystem.
The program culminates in a capstone presentation by the cohort to the advisory board.
Applications for the 2027 Maesa Magic Incubator are open now through Aug. 7.
Eligible entrepreneurs can learn more and apply here.
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