Bath & Body Works Launches Fruit Fusion with Hilary Duff

Happi Top 50 Company Bath & Body Works tapped actress Hilary Duff as brand ambassador and creative partner for its new personal care line called Fruit Fusion. 

The Fruit Fusion collection features four “juicy, on-trend” scents: Watermelon Whirl, Tangerine Twirl, Berry Bliss and Banana Blend. 

Product forms include All Day Moisture Body Wash, Smooth & Soothe Body Cream, Perfume Mist for Body & Hair, Lip Oil, PocketSpray, CoinPurse, Charms and PocketSpray Holder.

Veronique Gabai-Pinsky, chief brand & product officer of Bath & Body Works, said: “Fruit Fusion is a clear example of our Consumer First Formula in action. We’re focused on creating high-quality, innovative products that deliver real performance and make people feel good, while showing up in ways that feel authentic and relevant. This launch brings that together, from innovation and design to the partnership with Hilary, in a way that genuinely connects with our customers.”

Duff commented in a media statement: “For me, it’s always about feeling good in your own skin and choosing what works for you. I look for products that work with my routine and provide real benefits. Fruit Fusion by Bath & Body Works fits into that perfectly. The scents are joyful, the products actually deliver and it’s something I genuinely look forward to using.”

Summer is a time to roll out fruit formulations, as reported in Happi.