The Estée Lauder Companies Appoints SVP of Global Brand Communications

Happi Top 50 Company The Estée Lauder Companies Inc. has appointed Madeleine Boyd senior vice president, global brand communications, effective July 20.

As part of the company’s continued efforts to strengthen how its brands better connect with consumers, Boyd will establish and lead a newly integrated Global Brand Communications team. In this role, she will ensure the company’s diverse portfolio is anchored by a cohesive enterprise communications strategy, while accelerating consumer-first storytelling that drives earned media, cultural relevance, and brand desirability. She will also strengthen creator engagement, helping the company’s brands gain attention where culture is being shaped.

“Madeleine brings a powerful combination of strategic communications expertise, cultural fluency, and a deep understanding of today’s beauty consumer,” said Meridith Webster, chief communications & public affairs officer, The Estée Lauder Companies. “As we continue to evolve how our brands engage consumers and shape conversations globally, Madeleine will lead a best-in-class Global Brand Communications organization that elevates our storytelling, strengthens collaboration across our portfolio, and helps our brands earn relevance, resonance and long-term desirability.”

Tenures at Together Group, Vogue and More

Most recently, Boyd served as global senior vice president, Beauty & Wellness at Together Group, where she led the Group’s Beauty & Wellness division across its portfolio of 15 leading agencies and consultancies, driving strategy, growth and market positioning.

Prior to Together Group, Boyd spent nearly seven years at Karla Otto, one of the industry’s leading luxury communications agencies, where she held a series of senior leadership roles, ultimately serving as senior vice president, Global Beauty & Wellness. Earlier in her career, Boyd held roles across brand marketing, digital content and editorial at MECCA and Vogue Australia.