New Products

EOS Adds Color Cosmetics To Personal Care Line

Gourmand flavors in lipcolors range from Dirty Chai to Peach Fizz.

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By: Lianna Albrizio

Associate Editor

Evolution of Smooth (EOS) is taking a bite out of the gourmand trend with the addition of Dewy Lip Shines.

The glossy-balm hybrid delivers the comfort of a balm with the shine of a gloss, melting onto lips for what the brand calls a “rich, cushiony feel.” The formula provides instant shine, long-lasting moisture and a subtle, buildable wash of color in five tasty flavors. Strawberry Milk tastes like a strawberry milkshake with a rose-pink tint; Peach Fizz tastes like a peach soda that gives off a neutral peach tint; Jelly Donut, which gives off a mauve berry tint; Dirty Chai, which tastes like a caramel chai latte and a beige tint; and ‘Nilla Glaze, which gives off a glossy clear shine.

The new Dewy Lip Shines retail for $9.99 each on evolutionofsmooth.com. They are also available online at Target and in-store on July 26.

Cashmere Lip Butter Flavors

The launch builds on the continued momentum of EOS’ Cashmere Lip Butter and Whipped Oil Butter collections.

Cashmere Lip Butter combines plush cushion and lasting comfort with peptide-powered, moisture-barrier protection now comes in three fan-favorite flavors. Strawberry Dream and Creme de Pistachio join Vanilla Cashmere. Strawberry Dream tastes like ripe strawberries dipped in sweet cream and Creme de Pistachio tastes like a swirl of pistachio ice cream topped with vanilla toffee. Cashmere Lip Butters retail for $6.99 each at Target on July 26 and Walmart on Aug. 8.

Cashmere Whipped Oil Butter

EOS’ Cashmere Whipped Oil Butter has added two new scents: Fresh & Cozy, Crème de Pistachio and Pink Champagne. Cashmere Whipped Oil Butter transforms wearers’ favorite EOS fragrances into an indulgent moisture experience, delivering up to 72 hours of hydration, per the brand. Cashmere Whipped Oil Butter retails for $12.99 on evolutionofsmooth.com with rollouts at Target and Amazon on July 26, online at Walmart on Aug. 16 and in-store at Target on July 26 and Walmart on Sept. 12.

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