New Products

Haruharu Wonder Releases First SPF Developed for the US Market

Centella Calm Cloud SPF 60+ features centella asiatica extract, hyaluronic acid and ceramides to calm the redness.

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By: Lianna Albrizio

Associate Editor

K-beauty skincare brand Haruharu Wonder has released its first SPF innovation developed for the US market.

Designed for seamless daily use, Centella Calm Cloud SPF 60+ features centella asiatica extract, hyaluronic acid and ceramides to help calm the look of redness and support a healthy skin barrier. Free from fragrance, oxybenzone and octinoxate, Centella Calm Cloud SPF 60+ is registered as a US OTC sunscreen. It delivers lightweight, broad-spectrum UVA and UVB protection with no visible white cast.

Barrier-First Philosophy

Since entering the US market, Haruharu Wonder has rapidly built a loyal following through its “barrier-first” skincare philosophy, with a recent Target expansion while continuing to grow as one of Amazon’s fastest-rising Korean skincare brands.

Inspired by the Korean phrase haruharu, meaning “day by day,” the brand says it aims to transform skincare into intentional rituals that nurture skin and spirit. With Centella Calm Cloud SPF 60+, Haruharu Wonder extends that philosophy to daily sun protection.

“We believe sunscreen should be the product you want to wear every day, and after listening to thousands of global customers, we set out to create one that delivers the lightweight elegance consumers love and expect from Korean SPF while meeting US sunscreen standards,” said founder and CEO Jae Jeong.

Centella Calm Cloud SPF 60+ is available on Amazon for $18.

For more on the suncare market, go here.

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