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The Happi Top 50 Company, together with Matthew 25: Ministries and Walmart, provided on-site showers and Tide Loads of Hope Laundry Services in Buckhannon to people in need.
July 26, 2026
By: Lianna Albrizio
Associate Editor
Procter & Gamble has activated the P&G Disaster Relief Program in Buckhannon, West Virginia, to support families and first responders following recent catastrophic storms and flash flooding in the region.
In collaboration with international humanitarian and disaster relief organization Matthew 25: Ministries and Walmart, P&G provided free mobile laundry services, hot showers, and essential personal care and cleaning products beginning Friday, July 24.
This past week, powerful storms brought more than seven inches of rain to north-central West Virginia. The heavy rainfall caused flash flooding, mudslides, road blockages, hazardous conditions and widespread damage to homes, businesses and critical infrastructure.
“P&G exists to serve consumers through trusted products that meet their everyday needs, and that commitment extends to times of disaster like this,” said Claude Zukowski, senior director, Community Impact, P&G. “By bringing our mobile laundry and shower services and essential personal care and hygiene products to communities impacted by the recent flooding in West Virginia, we can help restore a sense of comfort and routine for families and first responders so they can focus on recovery.”
The Tide Loads of Hope mobile laundry unit, powered by Matthew 25: Ministries, which provides free, full-service laundry to affected families and responders. Residents can bring up to two loads of clothing per household to be washed, dried, and folded. All washable clothing types will be accepted, except for heavy bedding.
Mobile shower trailers were available, featuring bathroom and shower units, including ADA-compliant ones, and a Pampers diaper-changing station. Individual personal care products, including shampoo, conditioner and body wash from trusted P&G brands like Head & Shoulders, Olay, Old Spice and Pantene, and freshly laundered towels are available for use on-site.
In partnership with Matthew 25: Ministries, P&G also distributed free personal care kits directly into impacted communities. These kits include everyday essentials and cleaning products from brands like Always, Bounty, Charmin, Crest, Dawn, Febreze, Ivory, Gillette, Head & Shoulders, Mr. Clean, Olay, Old Spice, Oral-B, Pampers, Pantene, Secret, Swiffer, Tampax, Tide, Venus and Zevo.
For more on laundry care, go here.
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