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Netflix Actress Alisha Boe Named Ambassador of YSL Beauty Black Opium

The star of ‘13 Reasons Why’ will front the L’Oréal-licensed company’s newest fragrance, Black Opium Pink Glaze.

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By: Lianna Albrizio

Associate Editor

YSL Beauty has named Alisha Boe, star of Netflix television series “13 Reasons Why” as global ambassador for its flagship fragrance Black Opium.

Boe will front the L’Oréal-licensed company’s newest addition to its hero scent, Black Opium Pink Glaze.
According to the brand, Boe represents a new era of Hollywood built on connection, individuality and self-expression.

“I am so excited to be the new global ambassador because this fragrance is really an invitation to embrace your most unapologetic self, turn up the music and bring everyone along for the ride,” said Boe. “Black Opium is pure adrenaline – that raw, electric energy of a night out. It does not play it safe, and that is exactly why I love it.”

Brand officials describe Black Opium Pink Glaze as stirring the “dark, captivating warmth” of rich coffee bean, with a vibrant, juicy strawberry accord.

Black Opium first launched in 2014 and has become a fragrance icon for YSL Beauty ever since.

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