Company News, Marketing News

NielsenIQ, Kline Identify The Top 25 Indie Brands To Watch

Check out the personal care, beauty and hair care brands leading the way into 2024 and beyond.

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By: Lianna Albrizio

Associate Editor

According to Nielsen IQ and The Kline Group, these are the top indie brands “disrupting the industry” and those with most potential for acquisition in the coming year:  
 
Danessa Myricks Beauty 
Dossier 
Good Molecules 
Haus Labs  
IGK 
Jones Road Beauty 
Juvia’s Place 
Megababe 
Merit 
Osea 
Peach Slices 
Starface 
Tower 28 
Truskin 
Verb Ghost 
 
Looking ahead, these indies are expected to continue leading growth over the total beauty category with an average of 19% expected growth in 2028, according to Nielsen IQ and The Kline Group. 
 

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