Rapper Wiz Khalifa Launches Mistercap’s Mushroom-Forward Wellness Brand

Mistercap’s, a new wellness company founded by multi-platinum-selling, Grammy and Golden Globe Award-nominated recording artist, Wiz Khalifa, has launched a mushroom-forward brand promoting healthy living via natural organic mushrooms. 

 

Named for the music artist’s nickname Mistercap, the brand's mission is to increase interest in the health benefits of mushrooms by creating more ways for people to incorporate them into their lives, nutrition and wellbeing.

Moving up the ladder in the culinary space, mushrooms are known as a superfood to many in the industry due to them being an excellent source of vitamins and minerals. Mistercap’s is taking this a step further with the launch of its at-home grow kits, allowing consumers to experience the entire life cycle of a mushroom from mycelium to meal. The brand combines unique artistry and playful branding for a fun and educational multi-week culinary journey that will stimulate the senses and satisfy the palate. 

 

“People love growing their own food,” said Khalifa. “People know so little about mushrooms, so my goal with Mistercap’s is to showcase its positive benefits and bring them to a wider audience.”

 

Mistercap’s is launching exclusively online with three products: the Oyster Grow Kit, Shiitake Grow Kit, and Lion's Mane Grow Kit, which are all organic, affordable and eco-friendly, creating a farm-to-table feel for consumers. Not only will these kits produce mushrooms packed with flavor, but each species has functional and nutritional benefits, which may result in improving energy levels and brain function, reducing inflammation and supporting the immune system. The brand is reportedly one of the only manufacturers in North America that sources and grows everything locally.

 

Two percent of all proceeds will go to the Fungi Foundation, a global organization dedicated to studying and conserving fungi. Mistercap’s support will directly impact the Foundation's Fungi Education Curriculum, which is the world's first curriculum designed to introduce the study of mycology into middle and high schools.