Listerine Addresses Diversity in Dentistry with The Whoa Collection

Listerine is looking to close the gap when it comes to the diversity of dentistry within the Black community. 

 

The oral care brand has partnered with Compound, a creative agency that celebrates and elevates Black culture through breakthrough ideas and impassioned collaborations, to create the Whoa Collection, which features a limited-edition Listerine Cool Mint Antiseptic Mouthwash bottle with custom art created by King Saladeen. 

 

While more than 12% of the nation’s population is Black, less than 4% of dentists identify as such, according to the brand. A portion of the proceeds from The Whoa Collection will directly benefit Increasing Diversity in Dentistry, a growing non-profit focused on the development, mentorship and retention of Black dentist professionals. 

 

In addition to the package, Grammy-award winning producer Thundercat produced a track, available on Soundcloud, that marries Listerine’s “whoa feeling” with the sounds of swishing, cap twists, pours and more.

 

The limited-edition Whoa Collection is available for purchase at Target.

Listerine is part of Kenvue, which was ranked No. 6 in Happi's 2023 Top 50 Report.