BeautyHealth Expands In-Store Hydrafacial Treatments to Sephora Australia

The Beauty Health Company, home to flagship brand Hydrafacial, is expanding its partnership with Sephora to provide in-store Perk by Hydrafacial treatments at Sephora stores across Australia by the end of the year.

 

The new locations build on Hydrafacial’s robust presence in more than 500 Sephora stores in North America, as well as its Store of the Future in Singapore, where Hydrafacial joined as a launch partner in 2022.

 

“Our partnership with Sephora successfully brings together our category creating Hydrafacial brand with one of the retail pioneers at the forefront of elevated beauty experiences,” said BeautyHealth president and CEO Andrew Stanleick. “With our expansion in Australia, the Perk by Hydrafacial treatment will attract consumers into Sephora stores, introduce a new generation to the Hydrafacial brand, and deliver personalized in-store experiences that delight customers.”

With the latest expansion, consumers on three continents can receive in-store Perk by Hydrafacial treatments, a fast Hydrafacial experience exclusive to Sephora. Perk exfoliates and hydrates, revealing smooth, glowy skin in minutes—perfect for makeup prep, monthly maintenance or an instant pick-me-up, according to the brand.

 

Perk by Hydrafacial launched in 2020 as Sephora’s first paid skincare service in partnership with an external vendor. Since, the partnership has delivered impactful results for both companies. In-store Perk by Hydrafacial treatments drive foot traffic to Sephora brick and mortar locations, and Sephora reports higher average dollar sales from clients who receive the treatment.