10.05.22
Estheticians can now honor consumers’ tall order for “that JLo Glow” in the US.
The BeautyHealth Company, home to flagship brand Hydrafacial, has officially rolled out its Hydrafacial x JLo Beauty Booster to providers nationwide as a customized treatment addition for any Hydrafacial.
As the first celebrity partnership for Hydrafacial, presales of the highly anticipated booster sold out the first day.
Inspired by JLo Beauty’s “That JLo Glow” retail serum, the new professional booster will deliver Lopez’s iconic glow to consumers in a new and exciting way, through Hydrafacial’s patented magic wand hand piece and vortex fusion technology.
“I'm so excited to partner with Hydrafacial to create the new JLo Beauty Booster,” said Founder of JLo Beauty Jennifer Lopez. “Hydrafacial is one of my favorite treatments that helps me maintain my glow, so it makes sense that we would come together. Inspired by our hero product, our best-selling JLo Glow Serum, this new JLo Beauty Booster uses a unique combination of potent ingredients to tighten, brighten and hydrate the skin. With Hydrafacial, we now just leveled up your glow!”
Celebrating Inner Confidence
The Hydrafacial x JLo Beauty Booster boasts a quadruple-active formula that includes olive leaf extract, niacinamide, a fermented adaptogen blend and a proprietary Hydracomplex.
“We're excited to offer consumers Jennifer’s signature glow through a professional treatment with Hydrafacial inspired by our JLo Beauty hero serum That JLo Glow," said JLo Beauty co-founder and CEO Lisa Sequino. “Hydrafacial is a trusted leader in the space and a favorite of Jennifer’s. Both of our brands are known for delivering a limitless glow and celebrating inner confidence, making this partnership a natural fit.”
The unprecedented partnership between Hydrafacial and JLo Beauty uniquely extends the celebrity skincare brand beyond its traditional DTC and retail distribution now to the professional beauty and aesthetics space.
“As a category creator at the intersection of beauty and aesthetics, Hydrafacial is thrilled to be among the first to bring celebrity beauty to the professional skincare space,” said BeautyHealth President and CEO Andrew Stanleick. “By co-creating the Hydrafacial x JLo Beauty Booster, we are putting a retail brand consumers know in the hands of the skincare professionals they trust most. We are thrilled our estheticians and consumers can finally experience the Hydrafacial x JLo Beauty Booster.”
The Hydrafacial x JLo Beauty Booster was co-created and brought to market with speed in less than six months. It is Hydrafacial’s latest offering, joining a lineup of around 20 boosters, the majority, co-created in partnership with fellow skin experts.