Company News, New Products

Tree Hut Releases New Café Collection of Body Scrubs Inspired by Favorite Beverages

Body butters, scrubs and more feature ingredients and scents that take their cue from lattes, coffees and boba tea.

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By: Christine Esposito

Editor-in-Chief

Tree Hut has something new brewing for fall—a new body care collection inspired by coffee and other popular autumnal cozy beverages. The limited-edition products include Iced Coffee Shea Sugar Scrub, Sweet Cream Whipped Shea Body Butter, Pumpkin Spice Latte Shea Sugar Scrub, Pumpkin Spice Latte Foaming Gel Wash, Apple Macchiato Shea Sugar Scrub, Cinnamon Dolce Shea Sugar Scrub, Cinnamon Dolce Foaming Gel Wash, Boba Milk Tea Shea Sugar Scrub and Vanilla Moisturizing Shave Oil.

Products are infused with ingredients to leave skin glowing with scents that are designed to fill the bathroom with seasonal coffee shop aromas, according to the brand.

“We wanted to create a collection that would emulate the feeling of walking into your favorite café on a crisp fall morning for our latest seasonal launch,” said Hazel Smith, senior marketing manager. “These sweet, coffee-inspired goodies will allow Tree Hut fans to get a hint of latte or a touch of tea in their lather for the ultimate autumnal self-pampering.”

New Products

New body wash varieties include Pumpkin Spice Latte Body Wash, which has  notes of pumpkin, orange zest, cinnamon and nutmeg as well as pumpkin enzymes and shea butter; and  Cinnamon Dolce Body Wash , which is said to transform into a luxurious lather with shea butter, ginger and sugarcane for smooth, nourished skin.

Scrubs include Iced Coffee Shea Sugar Scrub, Apple Macchiato Shea Sugar Scrub, Cinnamon Dolce Shea Sugar Scrub and Boba Milk Tea Shea Sugar Scrub.

Tree Hut products are offered in various outlets including Ulta, Target and Walmart, with specific SKUs exclusive to each. For example, stocked specifically at Ulta isTree Hut’s Coffee and Cream Gift Set. The set, housed in coffee bean bag, includes Iced Coffee Shea Sugar Scrub and Sweet Cream Whipped Shea Body Butter.

Mobile Café Activation

Later this month, Tree Hut will celebrate the launch of the Café collection with the Tree Hut Mobile Café. Reaching consumers on both the East and West coasts, a branded coffee truck will be stationed in Santa Monica, CA  and two locations in New York City on August 25 and 26. Consumers can get a free cup of coffee based on a menu inspired by the new fall flavors and win Tree Hut products, all while supplies last.

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