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Colorproof Teams Up with the It Gets Better Project on Limited-Edition Hair Care Kits

Live Colorfully Smooth and Toning Kits retail for $72 each and housed in rainbow packaging with proceeds benefiting the nonprofit.

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By: Lianna Albrizio

Associate Editor

Colorproof, a leader in professional color care and high-performance formulations, has joined forces once again with the It Gets Better Project, a nonprofit organization whose mission is to uplift, empower and connect lesbian, gay, bisexual, transgender, and queer (LGBTQ+) youth around the globe for Pride Month.
 
To support the initiative, Colorproof has launched two limited-edition kits, the Live Colorfully Smooth Kit ($72), inclusive of smooth shampoo, smooth conditioner and smooth drops designed to benefit frizz-prone, color-treated hair. 
 
The other is the Live Colorfully Toning Kit ($72), inclusive of a daily blonde shampoo and conditioner and blonde toning drops created specifically for maintenance of blonde, highlighted or silver color hair. Housed within custom, rainbow hued-packaging to celebrate the partnership, these kits are available on Colorproof.com with a portion of the proceeds from each set sold to be donated to the It Gets Better Project to further support the foundation year-round.
 

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