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Her first marketing campaign will be for L’Oréal Paris Elvive Curls Dream Lengths.
January 31, 2022
By: Melissa Meisel
L’Oréal Paris revealed that its newest global ambassador/spokeswoman is the singer and songwriter H.E.R. The 24-year-old is an eight-time nominee for the 2022 Grammy Awards. Known for her textured locks, H.E.R.’s first brand campaign will be for L’Oreal Paris Elvive Curls Dream Lengths Curls. According to sources at the company, Among her favorite products are the new Micellar Shampoo and Leave-in Cream. New in 2022, the collection provides hydration for 72 hours of defined smooth wavy to curly hair with no weigh down, said the company.
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