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Technology is driving retail business at this cosmetic company.
October 28, 2021
By: Melissa Meisel
Happi Top 50 beauty leader Mary Kay is making it easier than ever for customers to shop with their Mary Kay Independent Beauty Consultant through the launch of the global beauty brand’s new Mary Kay App, in App Stores now. The app was created in partnership with Bottle Rocket Studios, a thought leader of transformative technology and business innovation. With over 450 experiences to date, Bottle Rocket Studios creates meaningful connections between brands and consumers, while changing how brands compete and win in the marketplace. Brand lovers will be able to shop the latest Mary Kay beauty products as well as well-loved brand favorites over the years, create shareable wish lists, receive customized product recommendations when they complete their beauty profile and find detailed information on skin care, makeup tips and more. Mary Kay recognizes that knowing the order of application for skin care is important and can be complex, so customers will be delighted to learn that the Mary Kay App provides a feature that will allow them to create their own personalized order of application based on the products they want to use. Customers can view special offers from their Independent Beauty Consultant and can opt into push notifications to stay up to date with the latest product news and special promotions. Brand lovers who do not yet have a Mary Kay Independent Beauty Consultant can connect with one through the app, thereby giving them the flexibility and freedom to shop with the ease and personalization of a trusted Independent Beauty Consultant. Company Insight Region President North America Nathan Moore commented, “We are very excited for the launch of the new Mary Kay App, understanding that it is a convenient and customized way for brand lovers to connect with their Independent Beauty Consultants and shop our innovative products. Life today is busy and we delight in knowing the intuitive, easy to use Mary Kay App will make shopping for favorite products even easier. As a Company, we are committed to providing our beauty consultants and their customers best-in-class experiences.” Craig Carter, VP of Innovation and Technology for Mary Kay North America, added, “Delivering cutting edge technology that empowers our Independent Beauty Consultants to provide personalized, dynamic and engaging shopping experiences is a top priority for my team. We greatly enjoyed our partnership with Bottle Rocket Studios and are grateful for their end-to end experience transformation services.” “The heart of our business has always been the Mary Kay Independent Beauty Consultant and helping them succeed is our number one goal. We are thrilled that the Mary Kay® App will help enhance the already superb experience of shopping with your beauty consultant,” said Regena Pipkin, VP of Marketing and Salesforce Support.
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