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Sun Products' brand to enter new category of products next year.
October 15, 2014
By: Christine Esposito
Editor-in-Chief
The Sun Products Corporation has signed a trademark licensing agreement with HIA Brands to develop and market Snuggle branded home textiles. HIA, a North American home textile provider of sheets, comforters, blankets, throws, bedspreads, tabletop, towels and accessories, will sell the line at major retailers in the US and Canada. “For over 30 years, the Snuggle brand has been creating Snuggle Up moments through soft and fresh laundry. We are pleased to partner with HIA, a specialist in home textiles, to extend the power of our Snuggle brand and its promise of Snuggly Softness to categories beyond laundry conditioning through select licensing,” said Ed Vlacich, EVP national brands, Sun Products. “With this agreement the Snuggle brand’s inherent qualities and brand recognition are shared with the textile industry in a meaningful way that will delight consumers.” Snuggle home textiles will be on store shelves in the third quarter of 2015.
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