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The product is a tropical twist on Perk Up, designed to clean and refresh roots with no residue and invisible finish.
April 23, 2025
By: Lianna Albrizio
Associate Editor
Amika is turning up the Miami heat in consumers’ hair routines with its new Perk Up Miami Nectar Dry Shampoo that is has formulated with fragrance brand Ellis Brooklyn.
The product is a tropical twist on Perk Up, designed to clean and refresh roots with no residue and invisible finish. With key ingredients superfruit sea buckthorn, rice starch and Miami Nectar fragrance – the scent is billed a tropical gourmand with a bold, playful spirit of Miami plus notes of pink pineapple, coconut water, plumeria and vanilla.
Sea buckthorn is Amika’s signature ingredient loaded with vitamins C and A and fatty acid omega 7 and antioxidants making it the ultimate holy grail ingredient for hair and scalp. This hero ingredient grows at high altitudes in the Northwest Himalayan Region. It faces some of the harshest environmental conditions on Earth and must fortify itself against the elements with a plethora of powerful nutrients.
Perk Up Miami Nectar Dry Shampoo retails for $28 online at Sephora, loveamika.com and ellisbrooklyn.com.
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