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Armani Beauty Taps Sydney Sweeney as New Face of My Way Fragrance

The Euphoria star will be featured in the campaign introducing the new floral, woody fragrance.

Armani Beauty has tapped actress and producer Sydney Sweeney as the new face of My Way fragrances. 
 
Sweeney will be featured in the new My Way campaign introducing the new fragrance, on January 30.
 
“When I choose a new testimonial, I like to observe their personality, which is vital for communicating a message and creating a following,” said Giorgio Armani of the selection process. “I was immediately struck by Sydney’s energy and fresh attitude, which show in her open, genuine smile. She has determination and talent, and is one of the most versatile and magnetic young actors of the moment. All this makes her the perfect embodiment of the My Way spirit: a free and profound idea of femininity.”
 
In tandem with Sweeney personifying the fragrance’s contemporary and elegant femininity, Armani’s My Way Parfum is a new facet of the May Way fragrances. This floral woody powdery fragrance is defined by its contrast between the bright, solar tuberose note and the majestic blue iris pallida. The new bottle is refillable, and reflects the fragrance’s distinction between intensity and radiance, as it is dressed in tones that graduate from inky blue at its base to radiant pink at its neck.
 
“I could not be happier and prouder to represent Armani Beauty,” said Sweeney. “This brand values inner beauty and provides high-quality products to bring out everyone’s most authentic selves. My Way is a fresh fragrance that perfectly encapsulates so much of myself that I can share with others.” 
 
Besides being the face of My Way, Sweeney, is also the face of Giorgio Armani makeup. In this new role, she joins Armani beauty alongside actresses Cate Blanchett, Tessa Thompson, Zhong Chuxi, Adria Arjona, Alice Pagani, and Greta Ferro; actors Regé-Jean Page, Jackson Yee, and Nicholas Hoult; and models Barbara Palvin, Madisin Rian, and Valentina Sampaio. Each Armani beauty face, in their own unique way, incarnates Giorgio Armani’s vision of beauty, according to the brand.
 

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