Bethenny Frankel Joins dpHUE as Chief Brand Officer

Bravolebrity Bethenny Frankel, an entrepreneur and investor, has been named chief brand officer of premium hair color brand dpHUE.

Frankel has reportedly acquired a stake in the company. In this newly created role, she will work closely with founder Donna Pohlad and the dpHUE executive team to help guide innovation, strengthen consumer engagement, expand category awareness and support the company’s long-term growth strategy.

Frankel’s appointment comes as dpHUE enters a new phase of growth, with continued expansion across specialty retail, e-commerce, social commerce and international markets. Together, dpHUE and Frankel will focus on accelerating innovation, deepening community engagement and continuing to deliver effective, salon-quality solutions that help consumers look and feel their best between salon visits.

As chief brand officer, Frankel will play an active role across product innovation, brand marketing and consumer education as dpHUE continues to expand its leadership position within the growing hair color maintenance category.

“I’ve built my career by identifying gaps in the market, and hair color maintenance is a big one,” said Frankel. “Women invest so much in their hair color, yet many still struggle and are frustrated between salon visits. What drew me to dpHUE is that the products work, the need is real, the experience is user friendly and the opportunity for growth is enormous. This is high quality at home hair color. I’m excited to help grow and scale this brand that I experienced organically. I’m going to help market and build a company I genuinely believe in, am excited about, and that the market desperately needs.”

Beautiful Hair Color at Home

Founded by entrepreneur Donna Pohlad, dpHUE was created to bridge the gap between salon visits by offering professional-grade solutions that help consumers achieve, maintain and extend beautiful hair color at home. Since its launch, the brand has earned numerous prestige beauty awards and built a loyal following among consumers seeking effective, salon-quality solutions without the complexity traditionally associated with hair color maintenance.

Officials said the partnership grew from Frankel’s authentic connection to the brand and its products. A longtime advocate for transparency, efficacy, and value, Frankel quickly recognized both the quality of the products and the broader opportunity to help educate consumers about an often-overlooked category. As both an investor and strategic partner, she will help shape future innovation, strengthen the brand’s connection with consumers, and support its continued expansion.

“From the beginning, dpHUE has been built on the belief that consumers deserve products that truly solve problems while delivering exceptional results,” said Pohlad. “Bethenny’s ability to earn trust and connect with consumers is unmatched. She has built businesses by simplifying complicated categories, telling it like it is, and helping people make smarter decisions. From our earliest conversations, it became clear that we share the same philosophy: create products that genuinely work, solve real problems, and help people feel more confident. Bethenny isn’t joining dpHUE as a spokesperson—she’s joining as a partner. We’re thrilled to welcome her as we continue building the future of dpHUE together.”

For more on Bethenny Frankel, go here.