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The brand created a limited-edition lip balm that contains Funfetti vanilla cake batter notes, sugared sprinkle and vanilla frosting.
September 17, 2024
By: Lianna Albrizio
Associate Editor
Curology is celebrating 10 years of sweet success with a Funfetti-flavored lip balm.
The Funfetti x Curology Birthday Cake Lip Balm marks the brand’s first partnership in the food and beverage industry. Designed to evoke nostalgia, the lip balm captures the Funfetti vanilla cake batter notes, sugared sprinkle and vanilla frosting.
“Our product development team partnered with the Funfetti team to formulate a flavor to match the Funfetti birthday cake consumers know and love,” said Curology’s CEO Heather Wallace. “We believe this campaign will not only strengthen our brand’s emotional connection with our audience but also introduce a delightful, memorable experience that will resonate deeply with our community.”
Founded by Dr. David Lortscher in 2014, Curology makes personalized, dermatologist-backed skincare accessible in all 50 states to consumers. What started a need for acne-care quickly expanded into a full-service brand to keep up with consumer demand to treat various skin care concerns. This spurred the growth of the brand’s in-house licensed dermatology providers to provide personalized prescription skincare to more than 5 million patients. Each patient is prescribed a personalized formula designed to help them reach their specific skin goals, whether they’re dealing with acne, dark spots, rosacea or early signs of aging such as fine lines.
While Curology was originally launched as a digitally native DTC brand, it recognized the consumer need for accessibility to align with shifting shopping behaviors and adjusted its business-model to incorporate a retail strategy. As a result, the brand has seen a 380% increase in store distribution alone in the last year, recently expanding to mass retailers such as Target, Amazon, CVS and Walmart.
What’s more, Curology has reportedly experienced a 43% increase in 2024 in retail sales compared to that of the brands 2023’s figures.
The Funfetti x Curology Lip Balm is available as a gift with purchase exclusively to new, Rx buyers, on Curology.com while supplies last.
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