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Venerable witch hazel brand rolls out new Pore Perfecting Foaming Cleanser and Hydrating Gel Cleanser with Rose Water.
July 8, 2024
By: Christine Esposito
Editor-in-Chief
Dickinson’s Original Witch Hazel has added two new products: Pore Perfecting Foaming Cleanser and Hydrating Gel Cleanser with Rose Water. The rollout is part of the brand’s extension beyond toning products and marks its foray into daily facial cleansers.
“We developed these two new products to provide consumers with cleansers that are gentle enough to use daily, even on sensitive skin. The Pore Perfecting Foaming Cleanser improves skin texture while the Hydrating Gel Cleanser with Rose Water locks in moisture,” stated Bryan Jackowitz, president of Dickinson Brands Inc. “We are excited to branch out into the cleansing category, adding to our line of trustworthy and effective products for consumers to enjoy and love.”
The new products are available now on the brand’s website and will be available on Target.com starting July 14.
Pore Perfecting Foaming Cleanser is said to have a unique blend of 100% natural distilled witch hazel, niacinamide and ceramides to actively remove excess oils and impurities without disrupting the protective skin barrier. This fragrance-free formula actively cleanses while soothing, protecting, and balancing the skin.
Hydrating Gel Cleanser with Rose Water gently cleanses and provides long lasting hydration, according to the company. Said to contain the highest grade of genuine witch hazel, ceramides and hyaluronic acid actively remove dirt and impurities, while helping to maintain the skin’s natural moisture barrier.
The new cleansers follow Dickinson Brands’ recently launched All-in-1 Micellar Cleansing Witch Hazel.
Dickinson’s, based in East Hampton, CT, harvests its witch hazel from 33,000+ acres of New England forest.
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