Dove Cameron Tapped Global Ambassador for Diesel Fragrances

Diesel Fragrances is debuting its first feminine fragrance with the appointment of hitmaker Dove Cameron as the new global ambassador.

Only Desire celebrates feminine desire as a transformative, definitive energy for the contemporary woman, officials said. The fragrance features a metallic vanilla scent housed in a sculpted orchid bottle.

Officials say Cameron embodies the essence of modern femininity—bold, emotional and unapologetic. Her journey with the brand comes to life through a surreal campaign film directed by Amber Grace Johnson and shot by Harley Weir. It depicts a confident protagonist moving through a world of sculptural orchids toward the “throne of desire.”

The launch marks a new Diesel era, captured in the manifesto, “My Desire. My Power.”