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Label updates to Pure-Castile Magic Soap Bottles, Bar Soap and Refill Cartons include usage guidelines while highlighting soaps’ regenerative organic certified oils composition.
March 12, 2025
By: Lianna Albrizio
Associate Editor
Natural soap maker Dr. Bronner’s has updated its product labels for its 18-in-1 Pure-Castile Magic Soap and All-One Pure-Castile Magic Bar Soap.
The updated Magic Soap labels improve legibility, provide guidance on product usage with descriptive illustrations and include new text about the company’s commitments to “Heal Earth!” and “Heal People!” alongside the brand’s classic “Moral ABC” text.
The updated Magic Soap labels also highlight that the soaps are now made with regenerative organic certified oils. Seven scents of Magic Soap are now erified by the Environmental Working Group. Updates have also been made that improve the recyclability of the 100% PCR bottles in accordance with California SB 343.
“Our updated Magic Soap labels offer usage guidelines and descriptive icons to help customers get the most out of our highly concentrated formula,” said Lisa Bronner, consumer educator and author of the book “Soap & Soul: A Practical Guide to Minding Your Home, Your Body, and Your Spirit with Dr. Bronner’s Magic Soaps. “Our soaps have many amazing uses for personal care and are well-loved for their genuine scents, and their especially rich lather and clean rinse on the body and hands. The added EWG Verified seal ensures consumers looking for safe ingredients can be confident in sharing Dr. Bronner’s with their families. After all these years, Dr. Bronner’s Magic Soap continues to help people lead more sustainable lives with a simple product—soap!”
The new product label also features a lithographic image of company founder Emanuel Bronner on the reverse side of the label that is visible when looking through the bottle from the back. Products with the updated label will begin to appear on store shelves in the United States in March of 2025.
Read our coverage of the brand’s ribbon-cutting for its Ancestral Home and Museum in Germany, here.
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