Company News, New Products

Fenty Beauty Introduces Velvet Liquid Lipstick

The plush and lightweight formula delivers an intensely smooth texture that keeps fine lines and dry lips at bay.

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By: Lianna Albrizio

Associate Editor

To create an intense pigment that won’t cause dryness and cracking, Fenty Beauty’s Fenty Icon Velvet Liquid Lipstick offers what marketers are calling a “luxuriously creamy, whipped” formula and rich velvet matte color that lasts. 
 
The plush and lightweight formula delivers an intensely smooth texture that keeps fine lines and dry lips at bay. It's available in five universal shades and features sleek packaging with a holographic logo on the cap and a translucent logo on the tube so that the true color of the shade is visible from the start.

Colors include HBIC in deep garnet red, Bread Winn'r in chocolate brown nude, C'Suite Heart in soft pink nude, Riri in rose mauve nude, the MVP in blue red. 
 
Fenty Beauty Fenty Icon Velvet Liquid Lipstick ($29) is available starting February 10 at FentyBeauty.com, Sephora.com and Ulta.com and in-store at Sephora, Sephora in Kohl’s and Ulta Beauty beginning February 17.
 

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