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The sister-run beauty brand is available online and in 14 doors nationwide.
March 18, 2025
By: Lianna Albrizio
Associate Editor
Sister-run cosmetics brand Finding Ferdinand is making its retail debut through a partnership with Credo Beauty.
The “clean” beauty brand is available online on credobeauty.com, and will roll out to 14 Credo Beauty stores nationwide.
Founded in 2015 by Nhu Le with her sister, My Le, Finding Ferdinand is also celebrating its 10-year anniversary this year. Nhu and My’s inspiration for the brand stemmed from the women in their family – their mother, a two-time cancer survivor whose strength continues to inspire the brand’s commitment to “clean” formulas.
“We’re excited to partner with Credo Beauty, a brand and team we deeply admire for their commitment to clean beauty, sustainability, and education,” said Nhu Le. “Like Credo, we’re passionate about creating products that not only perform exceptionally well but also resonate with our clients on a personal level. We’re thrilled to see our black lip balm become a daily essential for so many and look forward to continuing to connect with the amazing community through Credo’s incredible in-store experience.”
The brand is best known for its cult-favorite product, The Black Lip Balm, which went viral and reportedly sold out 10 times thanks to its buildable color payoff that enhances any natural lip color.
The brand is also set to launch a new, limited-edition Raspberry shade of its signature lip balms in tandem with the retail launch. The hydrating, sheer balm will feature a dark red buildable hue with cool undertones and medium shine, along with a raspberry scent for a sensory experience.
Starting on March 18, the following Finding Ferdinand products will be available at Credo Beauty: Delicious Balms ($26 each; six shades); Delicate Gloss ($26 each; six shades); and Tender Blush ($28 each; six shades).
Finding Ferdinand products are 100% vegan and cruelty-free, offering proprietary cosmetic formulations that are clean and non-toxic.
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