Haircolor Company oVertone and Franzia Wines Create Limited Edition Hair Conditioners

Franzia Wines and hair color company oVertone have rolled out new coloring conditioner kits inspired by the longstanding wine company’s varietals Sunset Blush and Chillable Red.

The Sunset Blush kit “pairs” Pastel Purple and Rose Gold coloring conditioners. The Chillable Red kit features Extreme Red and Extreme Purple coloring conditioners.

“Franzia is always looking for new ways to bring consumers' love of wine to a whole new level,” said Amy Navor, Franzia brand manager. “With the help of oVertone, we're inspiring our fans to think outside the box and rep the iconic colors of SunsetBlush and Chillable Red in style.”

Franzia was founded in 1930. In 1985, it became the first wine brand in America to package its wine in a box.

“Just like a makeover, Franzia is best enjoyed with franz,” quipped Christina Grimm, oVertone marketing project director. “oVertone is thrilled to be collaborating with Franzia this fall to bring the brand's colorful varietals to life in a way only we know how – through hair.”

This isn't oVertone's first round, so to speak. In 2021, the brand rolled out a mixology collection.