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Mintel Reveals 2021 Beauty Trends

Key consumer preferences set to impact the global personal care industry.


By: Melissa Meisel

Mintel Reveals 2021 Beauty Trends

Mintel, the experts in what consumers want and why, has announced four key consumer trends set to impact the global beauty and personal care industry during 2021, encompassing the behavioral drivers of wellbeing, value, technology and surroundings:
Beautiful Mind
Brands have an opportunity to build normality in uncertain times through routines using products that protect, bring value, and rebuild trusting relationships.
Beauty Re(Valued)
As spending comes under scrutiny, product functionality and purpose will drive usage. Value will be measured in quality, convenience, and impact rather than currency. 
Channel Changers
Robust ecommerce strategies will allow brands to win with a true omnichannel approach that pushes the boundaries, engages all of the senses, and offers new layers of digital experience.
Beauty Eco-lution
As consumers emerge from COVID-19 confinement, they will re-evaluate priorities with eco-ethical considerations driving more purchases.

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