KVD Beauty Reveals Tattoo-Inspired Tubing Mascara

KVD Beauty, known for its innovative and high-performance makeup products, has introduced its latest innovation, Full Sleeve Long + Defined Tubing Mascara. 

 

Drawing inspiration from full sleeve tattoos, the mascara has lash-wrapping technology for 24-hour locked-in wear, extreme length and definition, plus easy warm water removal.

Full Sleeve Long + Defined Tubing Mascara features 24-Hour Tat-Tubing Technology and a brush that instantly creates 360-degree polymer sleeves around every lash for unparalleled length, lift, definition and volume that won't weigh curl down, according to the brand. Filigree-inspired bristles grip and glide over each lash for clump-proof, root-to-tip coverage. The contoured applicator makes precise application easy—even in the inner corner and on lower lashes. Ultra-concentrated with ink-rich, blackest-black pigments, the 24-hour formula is free of the waxes that make other mascaras look gray.

 

“With its innovative 24H Tat-Tubing Technology and easy water removal, full sleeve delivers the ultimate lash transformation without the fuss of traditional mascara removal methods,” said Sarah Koch, senior vice president and general manager at Kendo Brands. “With lash damage due to harsh makeup removal being at the forefront of consumers' mascara concerns, Full Sleeve is a game-changer for anyone who wants extreme length and definition that lasts all day yet removes gently with just water.”

 

After eight hours, 100% of users agreed the mascara remained intensely black throughout the day and 100% of users agreed this mascara does not weigh down their lashes.

 

KVD Beauty Full Sleeve Long + Defined Tubing Mascara ($25) will be available online at KVDBeauty.com and in store and online at Sephora and Ulta on August 4.

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