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“Growing older is a privilege, and I’m all about embracing every moment of it,” said Chenoweth.
April 9, 2025
By: Lianna Albrizio
Associate Editor
Laura Geller Beauty, the beauty brand dedicated to celebrating mature women, has tapped Tony-winning singer Kristin Chenoweth chief mature officer in honor of National Mature Women’s Day, April 9.
As part of the annual holiday, Chenoweth is serving as Laura Geller Beauty’s Chief Mature Officer (CMO), bringing her signature charm to a digital campaign that shepherds the pro-aging movement to the workplace.
“Growing older is a privilege, and I’m all about embracing every moment of it,” said Chenoweth. “I’m thrilled to join Laura Geller Beauty as their new Chief Mature Officer, and be part of this incredible movement that encourages women to celebrate their age, not hide it.”
The campaign will roll out today and gives fans a behind-the-scenes look at Chenoweth’s day as CMO, featuring exclusive content with a humorous spin.
Since creating National Mature Women’s Day in 2022, Laura Geller Beauty has remained steadfast in its mission to recognize and uplift women over 40 by formulating products specifically designed for mature skin.
“We believe aging is something to be embraced, not erased,” said Laura Geller, founder of Laura Geller Beauty. “National Mature Women’s Day is our way of giving back to the incredible community of women who inspire us daily.
The brand has also curated a special makeup kit in honor of the day—the 40+ Club Kit. The kit includes Chenoweth’s favorite products including Baked Balance-n-Brighten Color Correcting Foundation, Baked Blush-n-Brighten in Tropic Hues, Handbag Hero Translucent Setting Powder + Modern Classic Lipstick in Pink Passion and an Angled Retractable Kabuki Brush.
The first 500 customers who purchase the kit will also receive a free Laura Geller x LUG disco pouch.
Watch the campaign here:
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