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The limited-edition travel retail product is inspired by the Maison’s roots in Haute-Provence.
July 13, 2026
By: Lianna Albrizio
Associate Editor
In celebration of Maison L’Occitane en Provence’s 50th anniversary, the Happi International Top 30 Company has unveiled a new Travel Retail Exclusive Limited Edition of its Shea Hand Cream in a 150-milliliter format, available exclusively in global travel retail.
“As Maison L’Occitane en Provence celebrates 50 years of history, this Travel Retail Exclusive edition of our iconic Shea Hand Cream pays tribute to the roots, ingredients and human connections that have shaped the Maison since 1976,” said Melanie Laroche, brand director, L’Occitane en Provence, Global Travel Retail. “Travel retail offers a unique platform to share this story with travelers around the world through an exclusive creation inspired by the sensorial spirit and botanical richness of Haute-Provence.”
For more than 30 years, Shea Hand Cream has remained one of the Maison’s signature creations, renowned for its rich texture, comforting sensoriality and effective care for dry hands. Enriched with 20% shea butter, the formula “intensely” moisturizes while helping to protect the skin barrier, leaving hands feeling soft, supple and nourished, officials said.
Created in 1993, Shea Hand Cream is recognizable by its aluminum paint-tube design, made from 95% recycled aluminum reportedly inspired by the artist paint tubes once used by founder Olivier Baussan’s mother. Moreover, The Shea collection reflects Maison L’Occitane en Provence’s long-standing commitment to women’s economic empowerment and biodiversity preservation in West Africa. Since the 1980s, the Maison has worked hand in hand with women Shea producers. Today, it partners with more than 6,000 women across multiple cooperatives.
Made with 100% organic fair-trade Shea butter, the Karité Confort collection continues this commitment through the SH(E)ARE program (Shea Action for Regenerative Ecosystems), a regenerative initiative designed to support biodiversity restoration in the forests where the shea trees grown naturally, strengthen local communities and help secure the future of shea ecosystems for generations to come.
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