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Designed to deliver high-shine, glossy hair, the line features a shampoo, conditioner and leave-in serum.
July 22, 2025
By: Lianna Albrizio
Associate Editor
Following the success of two previous exclusive Walmart launches, L’Oréal Paris Elvive has released of its new Glycolic + Gloss collection, arriving exclusively at Walmart in August.
Designed to deliver high-shine, glossy hair, the Glycolic + Gloss line features a shampoo, conditioner and high shine leave-in serum. The leave-in serum offers versatility for consumers, providing an extra boost of shine on both wet and dry hair.
“This skincare-inspired formula pushes the boundaries of innovation and leverages efficacious, cutting-edge ingredients like glycolic acid,” said Laura Branik, president, L’Oréal Paris USA. “Continuing our relationship with Walmart on this launch was a natural choice and we look forward to introducing these breakthrough products to the market.”
L’Oréal Paris Elvive’s most recent collections, Hyaluron + Plump and Hyaluron + Pure, brought science to the forefront with formulas infused with hyaluronic acid and salicylic acid. Now, Elvive’s Glycolic + Gloss introduces the power of Glycolic Acid to haircare, an ingredient renowned for its smoothing and exfoliating properties in skincare. This innovative formula delivers up to 14 times smoother hair and next-level gloss when used as a complete system.
The US launch of Elvive Glycolic + Gloss follows the global success of the franchise. After a similar launch with Walmart in Latin America, the products became a top haircare launch in multiple countries. Globally, the collection has disrupted the market and has gone viral on social media garnering over 15 million views across TikTok and Instagram, solidifying its status as a must-have for achieving the ultimate shine. With more than two million mentions, #ShinyHair is a highly sought-after look. Trending hashtags like #GlassHair and #GlossyHair highlight the growing consumer desire for luminous hair, brand officials said.
High Shine Leave-In Serum is formulated with 4% Glycolic Acid Complex. The serum gives hair instant, high shine and can be applied to both wet and dry hair.
Shine Boosting Shampoo & Conditioner is formulated with glycolic acid to make hair 14 times smoother.
The Elvive Glycolic + Gloss collection launches exclusively at Walmart stores nationwide starting Aug. 1 and is available online at L’Oreal Paris Hair Care and Walmart.
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