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Merit Drives Over $100 Million in Omni-Channel Retail Sales in 2023

The brand’s recently launched Solo Shadow eyeshadow generated over $1 million in sales within two weeks of launch.

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By: Lianna Albrizio

Associate Editor

In its third year of business, Merit drove more than $100 million in omni-channel retail sales in 2023, the company reported.
 
Over 80% of Merit’s product lineup have been best-sellers at Sephora in their clean category, like the Minimalist Complexion Stick, Flush Balm blush, and the recently launched Solo Shadow eyeshadow, which generated over $1 million in sales within two weeks of launch.

About Merit CEO Philippe Pinatel

Philippe Pinatel has been appointed as company CEO. He is a 25-year veteran of beauty retail and a specialist in global, high-growth omni-channel brands. Pinatel most recently served as global president at MAC Cosmetics and previously held senior leadership positions at Sephora, Guerlain and Birchbox.
 
“I am honored to join Merit Beauty and work alongside such a talented team,” he said. “I am excited to contribute to its ongoing success and continue to innovate, create, and elevate the beauty experience for our customers.”
 
Katherine Power will continue as founder and chairperson.

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