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Digital-meets-physical personalized product sampling integrates virtual try-on and shade matching for a full circle product discovery experience.
January 21, 2022
By: Christine Esposito
Editor-in-Chief
Perfect Corp., M·A·C Cosmetics and online product sampling platform SoPost are collaborating on what the trio is calling a “first-of-its-kind” digital-meets-physical personalized product sampling experience. The process combines hyper-realistic AR virtual try-on and personalized AI shade matching, with the convenience of physical product sampling delivered to consumers. The full circle experience bridges the gap between digital and physical worlds, allowing consumers and brands to make more confident sampling and purchase decisions, according to Perfect Corp. The experience will first launch for the best-selling M·A·C Cosmetics Studio Fix Fluid Foundation in the United Kingdom. M·A·C Cosmetics is part of The Estee Lauder Companies. The sampling experience will be accessed through a call to action that sits across multiple activation points, including social platforms (Facebook and Instagram), and retailer and brand websites. Opt-in customers for M·A·C Cosmetics will receive a special email with a unique singe use link, according to Perfect Corp. The link will open to a special landing page that hosts the product-matching virtual try-on experience. SoPost will follow up with customers on M·A·C Cosmetics’ behalf for a review of their product sampling experience to gain customer insights and drive customers to specific points of purchase online. “We are excited to partner with M·A·C Cosmetics and SoPost to pair virtual product discovery with physical product sampling for a new-age experiential product discovery journey,” shares Perfect Corp. Founder and CEO Alice Chang. “Consumers continue to turn to product sampling as a means for making more confident purchase decisions. We’re excited to use AI and AR virtual try-on as a way to best match M·A·C customers with foundation samples that best fit for their skin tone in order to boost consumer purchase confidence and help companies better distribute physical samples.” “In an ever-evolving market where physical and digital is merged like never before, our next-generation VTO-driven SoPost experience combines shade-matching with sampling into one seamless customer journey. Allowing for a trial-driven product like foundation to become more accessible than ever,” said Fiona Sainty, VP/GM of M·A·C Cosmetics UK and Ireland.
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