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Rihanna’s Fenty Beauty is the World’s Most Successful Celebrity Beauty Brand: Cosmetify

The 'Umbrella' singer is making it rain with her wildly popular cosmetics line.

Get the ‘Umbrella.’ Rihanna’s cosmetics line Fenty Beauty is making it rain.
Fenty Beauty, founded by Rihanna, has an annual revenue of $582.8 million and 12 million Instagram followers, making it the world’s most successful celebrity beauty brand, according to Cosmetify.
According to the comparison platform that helps beauty shoppers find the best prices on all their favorite products, Fenty Beauty has received an overall score of 9.76/10.Ranking in second as the wealthiest brand on the list is Kylie Cosmetics, founded by reality TV star Kylie Jenner, which garnered a score of 9.64/10. Despite coming in second, Kylie Cosmetics is the most popular celebrity beauty brand on Instagram with over 25.800 million followers on the platform.
Selena Gomez’s Rare Beauty rounds out the top three with a score of 8.97/10. Gomez is the most followed woman on Instagram with over 4 million followers. With 7,708,000 Google searches in the past year, Rare Beauty has been hitting the headlines for all of the right reasons and is the most sought-after brand on Google, Cosmetify says.
Check out data from the top 10 wealthiest beauty brands below:

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