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The brand’s shopping guide features influencer picks with inspiration from the pros.
December 10, 2025
By: Melissa Meisel
This holiday season, Sally Beauty is helping consumers achieve affordable hairstyles and nail looks in the comfort of home.
The Holiday Beauty at Home campaign recently launched, reaching beauty lovers early with wallet-friendly products, expert advice and deals through December.
Sally Beauty’s Ultimate Holiday Shopping Guide features expert tips and influencer picks with inspiration from the pros.
As consumers look for trend-driven inspiration to ready for Holiday 2025, Sally Beauty tapped into two of Pinterest’s most popular trends of year: Coffee Aesthetic and Dark Feminine Energy. The retailer curated shoppable mood boards with products to translate these trends into everyday looks from espresso-inspired tones to dark, moody shades.
To amplify the Holiday Beauty at Home campaign, Sally Beauty is the official brand partner of Brandy & Monica’s “The Boy is Mine” US Tour, showcasing holiday hair and nail inspiration fans can achieve at home.
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