Shiseido Launches Benefiance Wrinkle Smoothing Eye Cream

Shiseido’s Benefiance Wrinkle Smoothing Eye Cream has gotten an upgrade with a new formulation bringing together the power of ginseng extract and Vitamin E. 

The brand’s best-selling anti-aging eye cream now visibly reduces wrinkles and diminishes the appearance of dark circles. 

 

The new-and-improved formula targets five types of eye area wrinkles–inner corner, under eye, crow's feet, round eye, frown lines–plus priority concerns, dark circles and eye bag puffiness.

 

Ingredients include peptides to boost collagen to reduce wrinkles around the eyes; squalane to hydrate and protect skin's moisture barrier while smoothing fine lines; ginseng extract to brighten eyes and reduce dark circles; and Vitamin E to help maintain the skin barrier and defend against pollutants and environmental stressors.

After seven days, 100% saw smoother eyes; 97% saw reduced crow’s feet; 96% saw reduced wrinkles and diminished dark circles; 96% saw their wrinkles reduced in area, length, width and depth; and 90% saw reduced puffiness/under-eye bags.

 

Benefiance Wrinkle Smoothing Eye Cream retails for $65 and is available for purchase at shiseido.com and select retailers.