Sunset Colors and Glossy Skin Lead Summer Makeup Trends: Make Beauty

This summer, consumers are wearing the sunset’s gorgeous palette of pastels and the colors of a butterfly’s wings on their lids and cheeks.

Make Beauty has rounded up summer’s hottest makeup trends and how to achieve them using the multi-functional makeup and skincare brand’s various color cosmetics.

Sunset Colors

To recreate the magnificence of a beach sunset, Make recommends its Heat Stroke Dewy Gel Cheek Tint in Toasted, a warm light brown, and Baked, a deep chocolate brown, for natural-looking warmth. The brand says Swelter, Slush and Inflamed will create vibrant cheeks for an evening look.

Metallic Eyes

In 2023, metallic eyelids dominated the fall/winter runways. While the less-is-more aesthetic has remained popular in recent years, today’s metallic accents and eye looks exude a modern vibe to brighten up any look this summer. Make Beauty recommends using its Multi-Chromatic Eyeshadows available in 12 shades.

Glossy Skin

Though it may be hard to achieve in the year’s driest month, consumers want glossy skin. Make Beauty recommends Subverse, a complexion-enhancing, plumping peptide serum. Subverse visibly plumps the skin, restores hydration and improves firmness and elasticity. For an instant, hydrated glow, Subverse can be applied before a moisturizer with a little concealer to cover blemishes, dark spots or redness.

Colorful Winged Eyeliner

Colorful winged eyeliner is “fly” this summer and Make’s Liquid Line Eyeliner can do the trick. Like a butterfly’s intricate abstract wings, the ultra-precise, high-impact liquid eyeliner is available in a variety of bright pastels. The thin, felt-tip pen is user-friendly, whether a makeup pro or novice, making it easy to achieve any look—from a thin, tight line to a bold, graphic wing.

Go here for more on the color cosmetics market for spring/summer 2024.