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New Mango Passion scented Power Mist features the iconic Smiley graphic.
November 16, 2022
By: Christine Esposito
Editor-in-Chief
Hand sanitizer company Touchland has teamed up with The Smiley Company to offer a limited edition Power Mist in Mango Passion. The new sanitizer is available now on Touchland.com. It roll out to select retailers soon, including Aerie on Nov. 20. The new Mango Passion scent is the fifteenth Power Mist scent offering from Touchland. It has notes of mango, passion fruit nectar and peach. The package features the classic Smiley design. “I’m so thrilled to be collaborating with a pop culture icon like Smiley,” said Andrea Lisbona, CEO and founder of Touchland. “Touchland is a lifestyle ritual, so I’m happy this new collaboration will encourage everyone to take the time to smile, celebrating happiness with every spritz.” “I am delighted to be working with Touchland on another fantastic anniversary launch, continuing our 50 years of Smiley celebration and spreading smiles with this wonderful lifestyle collaboration,” added Nicolas Loufrani, CEO, The Smiley Company. French journalist Franklin Loufrani created the trademarked Smiley brand in 1972. Originally a gesture to urge readers of the newspaper France-Soir to “Take the Time to Smile,” it has become the ubiquitous symbol of happiness and one of the most-recognized concepts in graphic design. The brand has global licensing enterprises spanning fashion, art, homeware, food and beverage. Its major partnerships include Loewe, Moschino, Raf Simons, Eastpak and LA-based Market. Touchland says it will release a limited edition set of three Touchland x Smiley Power Mists in the near future.
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